Victoria Beckham Designs For Kids
The designer showcased her budget-friendly collection for Target of women’s and children’s clothing over afternoon high tea-for editors earlier in the month in Chelsea featuring a spread of tea sandwiches, scones with jam, mini desserts, and of course tea, on long white tables with beautiful flower arrangements. “Every time I look at the clothes, I can’t help but smile,” Beckham said at the presentation. “This collection really is a celebration of VVB, the sister line to my ready-to-wear collection.
The designer went on to say that believe it or not, it’s the fun side of my personality-contrary to rumors, “I do smile and have a fun side.” Her collection as Beckham puts it, “really does make me smile.” The clothes have a feminine, sophisticated feel with clean lines and silhouettes. Some of the highlights include scalloped separates, pops of color, and floral dresses that instantly put everyone into spring fever mode-especially during one of the snowiest weeks ever in March.
In addition to the line marking her first time designing for kids (there are also other cute items for the little ones, such as a coloring book, paper doll set, and sticker collection), it also marks Beckham’s first foray into creating a wider range of sizes made by her yet.
Beckham also kicked off her first TV ad by giving her Instagram fans a peak in the morning, which features a hit song from her Spice Girls days, “Spice Up Your Life.” The commercial reflects both the ’90′s Spice Girls nostalgia and the icon/designer we love today.
The collection will drop on April 9th in Target stores and online, with select pieces available on VictoriaBeckham.com. The prices will range from $6 to $70. And from what we’ve seen, this collection will go fast!