Published On: Sun, Mar 5th, 2017

Victoria Beckham Designs For Kids

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The designer showcased her budget-friendly collection for Target of women’s and children’s clothing over afternoon high tea-for editors earlier in the month in Chelsea featuring a spread of tea sandwiches, scones with jam, mini desserts, and of course tea, on long white tables with beautiful flower arrangements. “Every time I look at the clothes, I can’t help but smile,” Beckham said at the presentation. “This collection really is a celebration of VVB, the sister line to my ready-to-wear collection.

The designer went on to say that believe it or not, it’s the fun side of my personality-contrary to rumors, “I do smile and have a fun side.” Her collection as Beckham puts it, “really does make me smile.” The clothes have a feminine, sophisticated feel with clean lines and silhouettes. Some of the highlights include scalloped separates, pops of color, and floral dresses that instantly put everyone into spring fever mode-especially during one of the snowiest weeks ever in March.

Victoria Beckham for Target : New York Media Event

In addition to the line marking her first time designing for kids (there are also other cute items for the little ones, such as a coloring book, paper doll set, and sticker collection), it also marks Beckham’s first foray into creating a wider range of sizes made by her yet.

Beckham also kicked off her first TV ad by giving her Instagram fans a peak in the morning, which features a hit song from her Spice Girls days, “Spice Up Your Life.” The commercial reflects both the ’90′s Spice Girls nostalgia and the icon/designer we love today.

The collection will drop on April 9th in Target stores and online, with select pieces available on VictoriaBeckham.com. The prices will range from $6 to $70. And from what we’ve seen, this collection will go fast!

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