Published On: Fri, Dec 16th, 2016

The New Face of Coach

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Coach, who’s been on quite the hot streak lately, is about to get even hotter. The luxury leather goods company has just announced that superstar Selena Gomez will be the next face of the brand.

Although details, like which accessories the campaign will feature or when it will drop, have yet to emerge, it is being reported that Gomez will rake in $10 million from the campaign. Currently she is the most followed person on Instagram, so it’s safe to assume there will also be a huge social media campaign. The super sized contract comes as the brand is celebrating its 75th anniversary and its rebranding, merchandising and retailing strategies are beginning to prove profitable. Gomez will also design a collection with the brand as part of the campaign.

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