Published On: Mon, May 1st, 2017

Can’t Stop, Won’t Stop: A Bad Boy Story’ confirmed as Apple Music exclusive

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Almost immediately validating rumors, a new documentary on Bad Boy Records — “Can’t Stop, Won’t Stop” — has been announced as an Apple Music exclusive, arriving on June 25.

The film is centered around Bad Boy owner Sean “Puff Daddy” Combs, the rise of the label during the 1990s, and efforts to put together 20th-anniversary shows in 2016, according to Billboard. The documentary includes behind-the-scenes moments and interviews with industry executives, such as now-Apple Music head Jimmy Iovine.

“I went to the [Bad Boy Reunion] concert and thought it was incredible,” Iovine told Billboard. “I think Puff and Bad Boy’s story is incredible and one that a lot of people can relate to in any genre or in any business. His story is powerful. He really overcame a lot to get to where he’s at today and the documentary shows that.”

Apple will hold onto exclusivity for at least a year.

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