Published On: Thu, Sep 28th, 2017

STELLA MCCARTNEY CASTS ALICIA KEYS IN BREAST CANCER AWARENESS CAMPAIGN

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Alicia Keys and Stella McCartney are getting a head start on Breast Cancer Awareness month, which begins October 1. The musician and the designer have partnered on a new campaign that shines a light on breast cancer prevention and early detection, as well as all of the good the Memorial Sloan Kettering Breast Examination Center of Harlem does. McCartney will be donating to the institute via a percentage of proceeds from the sales of the pink Ophelia Whistling bralette ($160) and the Poppy Pink bikini brief ($90)-both of which go on sale October 1 at StellaMcCartney.com-that Keys models in their new campaign. A proceed of the sales from the lingerie set will also go towards the Linda McCartney Center in Liverpool, England, which was started in the memory of Stella’s mother and provides early detection programs as well as treatment.

For McCartney and Keys, the cause is a very personal one. Keys also lost her mother to breast cancer, which she reveals in a video clip alongside McCartney. “Every 19 seconds a woman around the world is diagnosed with breast cancer,” says McCartney. “So I’m showing my support by wearing Stella’s Ophelia Whistling lingerie set,” Keys adds, “where a percentage of the proceeds are donated to the Memorial Sloan Kettering Breast Examination Center of Harlem, which is super important to me. I was raised in Harlem so this really resonates with me and also my mother is a breast cancer survivor and I don’t think I’ve ever really got to really share that story, so this is important to me.”
community. (Source: AP)

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