Published On: Wed, Nov 23rd, 2016


Amid the holiday hubbub, SHOPBOP dropped its star-studded holiday campaign. Actress and millennial IT girl Lucy Hale kicks off the #HolidayHowTo campaign with a lesson in How to Get Dressed Up, and models favorite holiday looks from Carven, Stella, and Aquazzura. The campaign will carry throughout the rest of the holiday season with other celebs, influencers and notable names showing how they get holiday ready with the e-tailer in weekly features throughout various marketing efforts.

The campaign spans all digital channels, including email, social media and the e-tailer’s homepage with unique photo and video content and is hosted across desktop, tablet and mobile. An Instagram-hosted contest invites customers to get involved by sharing their #HolidayHowTo advice.

Starring Kate Bosworth and Lucy Hale as top talent, the campaign launch bolsters SHOPBOP’s existing holiday gift guide, which launched globally early November and is hosted across desktop, tablet and mobile devices. Next up is Shopbop’s own Fashion Director Caroline Maguire, who shares her gifting guides for friends and family. December is packed out with eternal cool-girl Kate Bosworth, street-style darling Patricia Manfield, design guru Jonathan Adler and others whose features span all of the site’s product categories including fashion, accessories, home décor, street style, and fitness.

“We are extremely excited to be launching our global #HolidayHowTo campaign with such a strong talent line-up,” said Shopbop CEO Darcy Penick. “We feel we have cohesively chosen the perfect mix of influencers to both represent and inspire our customers, no matter where they live in the world. We love the idea of our brand ambassadors sharing their own take on how to holiday with SHOPBOP.”


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