Beyonce Invests in Watermelon Water Sports Drink Company
Singer, actress, media mogul, record label boss, clothing line owner — and now investor. Beyonce, on the heels of the release of her sixth studio album Lemonade, has invested in WTRMLN WTR, a three-year-old company that specializes in cold-pressed watermelon-based sports drinks, according to a press release. Jody Levy, co-founder and creative director of WTRMLN’s parent company World Waters LLC, told Bloomberg that Beyonce’s investment makes her a “meaningful” shareholder.
WTRMLN’s appeal for Beyonce came from the company’s health-conscious approach, Levy says, which makes its water from unused watermelons and “a drop of organic lemon juice,” with no other additives.
“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé said in a statement. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers and the health of people and our planet.”